Avant-garde 47 story condominium coming soon to John and Adelaide

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Named after PR President Natasha Koifman, the tower borrows flowers from the private residence of its namesake

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A year and a half ago, Natasha Koifman, who heads public relations firm NKPR, finished a meeting with her builder client, Lanterra Developments; President Mark Mandelbaum asked him to stay behind afterwards. Mandelbaum told him he was building a glitzy new apartment at 263 Adelaide Street, atop the historic Purman Building. What would she think of calling the 47-story tower Natasha the Residences?

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“I was stunned. I couldn’t speak for a full five minutes, ”says Koifman. “I felt really humbled and grateful. It took me decades to become myself, so I guess coming to this place is a really nice recognition of the lifestyle I lead, ”she says. “I like the design and I am very attentive to my way of life.

Natasha Koifman, head of public relations firm NKPR, is the namesake of the tower.
Natasha Koifman, head of public relations firm NKPR, is the namesake of the tower. Photo by Photo courtesy of Renata Kaveh

Natasha opened her first PR office 20 years ago at Queen and John, around the corner from the new condo; her current office, where she has worked for 11 years, is in Adelaide, a few blocks away.

“When we moved into the neighborhood, there weren’t any restaurants, so I saw the neighborhood come alive,” says Koifman. “I saw the Bell Lightbox go up and all these amazing condominiums and residents, and the Four Seasons Center for the Performing Arts. To have a building with my name on it a few blocks from where I actually lived, worked and played is amazing.

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If her name had been Olga or Pam (sorry, Olga and Pam) things might have been different. But Mandelbaum loved the sound of Natasha, and also the real Natasha herself. “She is an entrepreneur. It empowers people, it takes life by the horns, ”he says. “Our slogan [for this project] is “Light up the life”.

To this end, the connection with the brand was perfect, as Mandelbaum wanted future residents to live fulfilling lives while using equipment that was both functional and avant-garde.

In the concert hall, the red underside of the lid of a grand piano evokes a Louboutin heel.
In the concert hall, the red underside of the lid of a grand piano evokes a Louboutin heel. Photo by Photo Courtesy of Lanterra Developments

Designed by BDP Quadrangle, the architecture will be defined by north panels reflecting the luxury timepieces opposed to the soft and feminine curves of the south side. The 400-unit tower suites are priced at $ 500,000 and range in size from 400 to 800 square feet; penthouses vary between 800 and 1250 square feet.

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“Buildings perform best if you give them personality and they have a story,” says Mandelbaum, whose projects include 50 Scollard, The Britt Residences and Maple Leaf Square.

Bisha is a good example, says Mandelbaum. Located around the corner from Natasha the Residences, the condo-hotel (although not a Lanterra building; it is a lifetime development project) is named after Charles Khabouth, the King of city ​​hospitality. Its spicy design, featuring velvet walls and onyx and leather detailing, is meant to match the man himself. Bisha’s designer, Alessandro Munge of Studio Munge, was also asked to work on Natasha the Residences.

“The project really looks, feels and behaves like Natasha’s private residence,” says Munge. “[It features] lush gardens and beautiful transitional design details reminiscent of luxurious homes in Paris, London and New York. There are black herringbone hardwood floors with marble accents, cove lighting that illuminates the paneling, and playful touches like swivel chairs on the patio.

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“It’s very much like a house,” says Munge. “Social spaces connected to the outdoors are neatly organized with art and statement pieces, including a large abstract sculpture by Kelly Wearstler, against Natasha’s favorite black and white color palette.”

A black and white pattern was used in the lobby and other common areas.
A black and white pattern was used in the lobby and other common areas. Photo by Photo Courtesy of Lanterra Developments

“As a businesswoman, I learned a long time ago that when I wore black I felt more confident,” says Koifman. “When it comes to my lifestyle and my home, it’s more about being monochrome,” she says. “I like that clean vibe, so you allow the energy of the room to flow through all of the color.”

At the condo, the developer commissioned American artist Peter Tunney – a friend of Natasha’s whose work she loves – to create graphic illustrations for the common areas. Text-rich artwork will appear in the gym, behind the concierge desk, and other locations throughout the building.

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Amenities, meanwhile, include a lobby on the sixth floor with a 24-hour concierge; a multimedia content studio; an all-black gym with a material palette rich in brick, metal, and rubber; and a large dining area connected to an indoor / outdoor kitchen with a Korean-inspired pizza kitchen and barbecue tables. A retractable NanaWall system lets in the breeze.

Additional amenities include a concert hall with a Yamaha Disklavier grand piano (Koifman has the same at home); the tower has a red lacquered cover intended to evoke Louboutin’s famous red soles; coworking spaces; a children’s play area and a luxury pet area (Koifman has two Labrador retrievers – black, of course).

“When you think of living downtown, your space is small,” says Koifman. “You live in 500-700 square feet, but what I love is that the amenities are really an extension of your unit. You actually have 20,000 square feet of play space.

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One of the cutest amenities, she says, is the old-fashioned laundromat with its vending machines. (All suites also have their own washer and dryer.) It’s meant to wash larger items like a comforter, but it’s also about a lot more than that, Koifman says.

“Think of any great romantic movie – and it’s very me – where a boy meets a girl while she’s folding her underwear. We wanted to create that sense of community where people do their laundry, take a cup of coffee and meet.

Suites cost from $ 500,000 and measure between 400 and 800 square feet; penthouses vary between 800 and 1250 square feet. For more information, visit lanterradevelopments.com.

The all-black fitness room.
The all-black fitness room. Photo by Photo Courtesy of Lanterra Developments

Three things

The new Clio Club reserved for private members located in the old excavations of the Spoke Club has been redesigned with new spaces to eat, work and socialize. 600 King Street West

Upscale Korean-Japanese restaurant Akira Back serves dishes like sashimi tacos with serrano and spicy ponzu aioli and wagyu fried rice. Bisha Hotel, 2sd Floor, 80 Blue Jays Road

Go like a queen to Majesty’s Pleasure, a spa and cocktail bar where manicures, massages and mimosas are offered. 556 King Street West

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