After the pandemic bypassed a presale launch scheduled for March 2020, the developers of the world’s first Diesel-branded condo project in Miami are now moving forward.
Diesel and its partner, Bel Invest, an international development company based in Vicenza, Italy, are starting sales of the 159-unit Wynwood Diesel Condominium at 148 Northwest 28th Street, according to an announcement. The partnership called on One Sotheby’s International Realty as the exclusive broker for the eight-story project. The project would also be Bel Invest’s first development in the United States.
Bel Invest CEO Maximilian Beltrame told The Real Deal that the lifting of the travel ban in the United States was a factor in pulling the trigger after more than a year of waiting. “Europeans are now allowed to go to Miami,” Beltrame said. “The coronavirus [pandemic] is not finished, but it is the end. And Miami has been positive. We are excited about the development of Wynwood.
Over the past 20 months, Bel Invest and Diesel have been tinkering with their initial plans. For example, the partnership increased the number of units to 16 and broadened the project’s footprint by adding more “build volume,” Beltrame said. And the name of the condo development has changed. It was previously called Diesel Wynwood 28.
“We decided to use the time to improve the project,” he said. “We made some changes to the floor plans and improved the amenities.
Designed by architects Zyscovich, Diesel Wynwood Condominium residences will range from micro-studios to three-bedroom units between 395 square feet and 4,411 square feet. The apartments will feature very high concrete ceilings and luxury European brand finishes. The developers also offer turnkey units with interiors and furnishings from Diesel Living and 14 penthouses with marble in the bathrooms and private rooftops with options for an additional kitchen and hot tub.
Facilities include electric vehicle charging stations, private bicycle storage, rooftop swimming pool, lounge, European-inspired spa, event space and wine cellar / library with personal safe and air conditioning adjustable. The building will also have a conference room with a co-working space.
In December 2019, during the last Art Basel Miami Beach before the pandemic, Diesel and Bel Invest hosted a marketing event at the 1 acre development site. At the time, the partnership had opened what appeared to be a sales gallery equipped with a virtual room that transported users inside units of various sizes, the rooftop terrace and other areas of the project. offers.
Guests of honor were Diesel founder Renzo Rosso and his son Andrea Rosso, license manager of the iconic Italian brand. They spoke to TRD about what drew them to Wynwood to launch their first residential project.
They had planned to start presales three months later, but the onset of the pandemic dramatically altered their timeline, Beltrame said. “We have been affected in Europe before [the U.S.], “he said.” We knew what was coming. We were very quick to put the process on hold.
Diesel is one of a list of high-end condo projects by luxury brands in the South Florida market. Bulgari is transforming the former Seagull Hotel in Miami Beach into Bulgari Resorts and Residences, the Italian jeweler’s first hotel in the United States. Dezer Development is planning the world’s first Bentley Motors branded high-rise building in Sunny Isles Beach. And construction is underway for a condominium under the brand name of another luxury automaker. The 66-story Aston Martin Residences rise adjacent to the Epic Hotel and the Condo Tower in downtown Miami.